Lionel Messi
8 Ballons d'Or. 510M IG record mondial.
Trained in Rosario and at FC Barcelona, where he spent two decades, Lionel Messi has won a record eight Ballon d'Or awards and captained Argentina to the 2022 World Cup title. After a spell at Paris Saint-Germain, he joined Inter Miami in 2023, and his arrival transformed the audience for football in the United States. The most followed athlete on Instagram, with more than 500 million followers, he supports children's access to education and healthcare through his foundation and has been a UNICEF Goodwill Ambassador since 2010.
His longevity at the top and his ability to move entire markets, from European football to Major League Soccer, come with a long-standing humanitarian commitment.
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