Vivian Tu
Time 100 Creators. Démocratise la finance.
A former trader at JPMorgan, Vivian Tu left Wall Street to make personal finance understandable for millions. As Your Rich BFF, she has explained since 2021 on TikTok, Instagram and YouTube how to negotiate a salary, start investing or read a tax form, in plain language aimed first at women and young professionals often left out of financial conversations. Her book Rich AF became a New York Times bestseller, and she is counted among the most influential creators of her generation, with a community of several million followers.
She gives an audience long ignored by finance the concrete tools of economic autonomy, with a teaching impact measurable across millions of lives.
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